It’s a fact that within the first seven (7) seconds of seeing you, people have formed a strong opinion of who you are, what you’re about and whether they want to pursue a relationship with you. 

Before you’ve even said a word, you have been assessed on several key factors including style, confidence, competence and friendliness. And when you do start to speak, according to a recent New York Times article, over 93% of what you communicate comes through body language. So while words matter, your presence is essential to your success. The question is: are you making a positive or a negative impact through the way you present yourself?

It’s even more important if you’re a leader in your organization. If you manage people or projects, the quality of your presence drives your ability to get this done effectively. In fact, a study conducted at MIT found that training in soft skills to boost executive presence issued a 250% return on investment. An additional study revealed that 62% of senior executives consider Presence or Gravitas the most important factor in hiring decisions. In a nutshell – a powerful presence is great for you and for the organization.

Now, if you’re thinking, “some people are just born with a powerful presence. There’s nothing I can do to change how other people perceive me.” You’re wrong. Presence is a combination of variables well within your own control. Your presence can be molded into almost anything you want it to be. A little effort spent improving your presence will make a HUGE difference in your first impression, and the result is a whole new world of possibilities.

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