Sustainable growth is achieved by building the business with the customer in mind. Looking at the business from the user’s perspective allows companies to develop and market products and services that deliver upon their promises, while effectively building a loyal consumer base.
Research
Experience shows that marketing based on reliable knowledge about consumers, competition and market environment, is more effective and less expensive that unsupported activity. We provide fundamental research so that you can be confident in your investment and its delivery.
Excelerate provides both quantitative and qualitative research. Our capabilities include compilation and analysis of secondary research, conduction of primary research including: focus groups, interviews, phone surveys, concept testing, new product development/enhancement, communications and advertising research, on-line shopping research, segmentation studies and benchmarking.
With such a wide range of techniques available, we can customize a research program to meet your specific goals and budgetary objectives.
Brand Development
A brand is more than a company name or graphic icon; it is the composite of the physical and emotional attributes consumers associate with the company. The brand represents a promise. The degree to which that promise is communicated and, ultimately, delivered determines the brand’s value. Many companies invest a great deal in marketing to upstage the competition, but no effort pays greater long-term dividends than a carefully crafted and meticulously maintained brand image. In fact, the value of a brand can easily exceed that of an organization’s physical assets.
Does your brand communicate the image you want? Does your target audience see you as you want to be seen? Excelerate can help close the perceptual gap between how consumers currently perceive you, and how you want them to. Over the years, we have helped companies in many industries build strong identities; design memorable logos, and create compelling consumer message strategies. We develop brands to communicate effectively and compel action.
Creative Concept Development
Excelerate has a great deal of experience in the development of unique and compelling marketing concepts. We have worked with some of the strongest brands in the world to launch products, promote brands, and grow revenue. Our campaigns have been successful not only in delivering an economic ROI, but we have effectively created industry leaders, reversed attrition to competitors, turned around failed initiatives and propelled companies from regional players to national competitors.
Integrated Program Planning
When you work with Excelerate, you get more than an idea – you get a blueprint for success. We attribute the strength of our marketing plans to three disciplines: creativity, logistical planning and integration. We believe that creative concepts are only “great” if they can be executed within the scope of the client’s budget and organizational capability. So we go to great lengths to ensure that we understand the company objectives, production and delivery mechanisms and implications of growth to all areas of the company. Our goal is to ensure that the plans we deliver integrate fluidly with the operations of our client company. Excelerate marketing plans come complete with:
- Creative strategy
- Consumer message platform
- Tactical plans and execution
- Timeline to execution
- Budget and ROI expectations
- Stakeholder communication plans
- Evaluation metrics and tracking templates
- List of recommended vendors to execute printing, production and media
Media Planning
Effective media planning and buying can make the difference between a good return and a great one. Our approach to media is to create integrated plans that address the right consumers -- in the right place -- at the right time. With more than 10 years of planning and buying for Fortune 500 companies, we have a reputation for obtaining high value for our client’s media dollars, and we deliver the kind of results that can only come through knowledge gained through years of experience.
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